Eight Tips for Marketing Your Small Business
Marketing your business is an important part of owning a business, though it is often overlooked. Without marketing, you won’t have customers and your business could fail. With the right marketing plan, your business will stay consistently busy. Here are some tips for...
What Makes Your Logo Your Voice?
The first image of your business usually comes from your Logo. There is a science behind logo design. What should you think about in choosing the right logo? Brand Representation As a business owner, you know how important it is to be recognized and preferred by...
Retail Trends: Pantone’s 2017 Color of the Year
Colors can impact our mood and how we feel about a certain product, display, packaging collection, you name it. Retailers who identify and tap into that frame of mind will have a distinct advantage over their competition. Pantone Color Institute forecasts color trends...
Why Color Psychology in Your Branding + Packaging Matters
Recent scientific research of the impacts on colors in marketing activities reveals that 60 to 90 percent of the consumer’s decision about a product is based on colors. When it comes to communicating a brand’s function and a package’s appeal, color is one of the most...