The Downfall of the Department Store

Big-name stores have always been the enemy of startups and small businesses, but this may be changing soon. Many of these retail monoliths are on a downward slope, particularly J.C Penney, Macy’s and Kohl’s, all of whom are reporting losses and fewer...
Sweet Success Starts with Standout Packaging

Sweet Success Starts with Standout Packaging

Some of the best things in life come in small packages—especially when those packages are filled with freshly baked treats. But it’s not just what’s inside that counts. The right packaging elevates your presentation, enhances your brand, and entices customers to come...

Tips for Smart E-commerce Packaging

Are you a believer that you have to make a sale in a brick and mortar store in order to begin to bring about returns from your customers? Can you envision being able to achieve this depth of value with conversions in your e-commerce store? We want to inspire you to be...

Wave of the Future: Partner with a Start-Up

Harnessing the power of start-up entrepreneurs is already a strategic financial maneuver of venture capitalists. Everyday, investors provide early-stage seed money to emerging companies in exchange for equity. That early stake in the incubator company will pay off in...

Share the Love this Valentine’s Day!

Valentine’s Day isn’t just the time of year for flower shops or candy stores to cash in. Small retail shops can get hit by Cupid’s arrow this year too with these ideas to entice their customers. Let’s get right to it: Deck your store with hearts galore: Though the...

In-Bound Marketing: The Newest Small Biz Trend

According to the CAN Small Business Health Index, 61% of small business owners expect their business to grow over the next 12 months, and one-third expect to do that through trying new forms of marketing and advertising. For similar small businesses looking to grow...