IKEA puts the “Real” back in Reality

IKEA puts the “Real” back in Reality

Scroll through most social media today and you’ll find delightfully composed images of manicured gardens, perfectly frothed lattes, and the effortlessly styled “shelfie”– a photo of your prized positions artfully arranged on a shelf-like surface – now almost as...
How REI’s New Flagship Store Points to Retails Experiential Future

How REI’s New Flagship Store Points to Retails Experiential Future

In an article, Forbes recently compared the retail industry to the Grateful Dead in the 1980s. At that time, a band’s success was rooted in their ability to sell records. Concerts were merely a vehicle for pushing record sales. The Grateful Dead left that model...
Retail Case Study: Three Things That Make Warby Parker Stand Out

Retail Case Study: Three Things That Make Warby Parker Stand Out

Warby Parker is one of the most significant e-commerce retailers today. While the prescription eye wear brand is young (founded in 2010), it has catapulted to the forefront of the retail industry and has begun building a brick-and-mortar presence. What is it about the...
Does the Apparel Industry Have a New Standard?

Does the Apparel Industry Have a New Standard?

Every year, 80 billion pieces of clothing are created for sale. It’s no secret that the clothing industry has often been the subject of rebuke, given its systematic failure to respect worker’s rights. Not only that, but much of the clothing produced is...
Robots: The Automated Shopping Experience

Robots: The Automated Shopping Experience

As e-commerce sweeps in, retailers resting on the physical storefront recognize that there are two important factors at play that must be addressed. As labor costs rise, they must work to keep costs down, and as consumer expectations change, they must evolve to suit...
In The Face of Stiff Competition Walmart Turns Falling Revenue Around

In The Face of Stiff Competition Walmart Turns Falling Revenue Around

Small business owners would do well to look at the methods much larger retail outlets use to turn lagging sales and profit around. Most recently, the retail giant Walmart has experienced a 9.6% sales surge and is expecting to draw over $112 billion in revenue this...