Become More Eco-Conscious with Sustainable Packaging Solutions
The EPA urges small businesses to minimize waste and save money through activities like in-process recycling and packaging design reductions. Small- to mid-sized company owners can do their part to protect the environment by adopting sustainable solutions and...
Why Color Psychology in Your Branding + Packaging Matters
Recent scientific research of the impacts on colors in marketing activities reveals that 60 to 90 percent of the consumer’s decision about a product is based on colors. When it comes to communicating a brand’s function and a package’s appeal, color is one of the most...
How to Get the Most Out of Visual Merchandising
In the world of retail marketing, competition is fierce. Not only does everyone have access to selling the same products, they all use the same means of advertising, from newspapers ads to social media. It seems that the only way to get ahead is to spend more money in...
Three Retail Trends Impacting Businesses This Year
We are well into 2017 at this point, and a number of retail trends have emerged that impact small and large businesses alike. In an increasingly changing and unpredictable US retail landscape, staying on top of the trends and adjusting your business strategy is...