Why Color Psychology in Your Branding + Packaging Matters

Why Color Psychology in Your Branding + Packaging Matters

Recent scientific research of the impacts on colors in marketing activities reveals that 60 to 90 percent of the consumer’s decision about a product is based on colors.  When it comes to communicating a brand’s function and a package’s appeal, color is one of the most...
Tips for E-Commerce Packaging Safety

Tips for E-Commerce Packaging Safety

When creating an e-commerce packaging program, one of the most important aspects is safety of your product. Packages should look attractive, but they also need to be sturdy enough to ensure that the product does not get damaged or destroyed, particularly if your...
Three Major Trends Impacting the Retail World

Three Major Trends Impacting the Retail World

The retail landscape is shifting radically and quickly. This is not your grandmother’s shopping trip, and for the most part, that’s a good thing. Now, consumers have access and agency like never before. For the retailer, that means that customers are able...
Creative Packaging Makes For Memorable Customer Experience

Creative Packaging Makes For Memorable Customer Experience

With the influx of e-commerce, and the way that it distances the retailer from the customer, packaging matters. While your website serves as the first-impression, your packaging will act as the lasting impression. It’s what your customer is left with, and it...

Lessons from Wal-Mart

Success in e-commerce has come naturally to many small and large retailers. However, such success seems to be forever evading one of the top retailers in America, Wal-Mart. The store’s online retail sales growth has been dropping steadily since the beginning of...