Some of the best things in life come in small packages and finding the right packaging supplies for your baked goods will enhance sales and showcase how special the products inside really are. “Cupcakeries” and boutique bakeries are on trend and can be found in just about every established town and city in the country. […]
In 2017, small businesses are focusing more on the customer’s experience as they continue to see the impact that customers have on their business’s success. Customer service is certainly a top priority for small businesses, which is why business owners are...
Read ArticleIn 2017, small businesses are focusing more on the customer’s experience as they continue to see the impact that customers have on their business’s success. Customer service is certainly a top priority for small businesses, which is why business owners are...
Read ArticleBeauty is a luxury. Let’s face it, a flattering everyday haircut and basic make-up routine will suffice for work or most any other practical situation. Beyond those basics, people frequent spas, salons and cosmetic counters not because they need the services or...
Read ArticleBrick and mortar shops are suffering. Sales are decreasing and more people are shopping online because they don’t have to wait in lines or dodge huge crowds of people. Retailtainment is a new marketing strategy that uses emotion, sounds, and promotions to get...
Read ArticleWhile “swag” is a newer term, the concept of presenting potential customers with company-related merchandise isn’t a new one. It is, however, a woefully underutilized method of community outreach. We like to think of company swag as a vast untapped...
Read ArticleRetail trends come and go, though sometimes you see ones sustain for years and years. Three top trends this year more or less reach back to standard business practices while keeping one foot into the coming decade. If you’re going to stay competitive in the...
Read ArticleBeautiful jewelry should arrive in a beautiful package, that goes without saying. But handmade jewelry is special, unusual, even unique, and shouldn’t come in packaging you would see in a jewelry store at the mall. On the other hand, jewelry artists don’t...
Read ArticleAccording to the US Census Bureau, the first quarter of 2017, saw over $107 billion in e-commerce sales, and e-commerce sales grew at four times the rate of retail sales in general. Online shopping grows every year, and so does the job of getting the goods to the...
Read ArticleSuccessful branding gives a small business immediate customer and market recognition. These impressions are critical for finding your target market. Elements such as green-friendly packaging, Made in America, or luxe elegance, help communicate those values to a...
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