The retail landscape is shifting radically and quickly. This is not your grandmother’s shopping trip, and for the most part, that’s a good thing. Now, consumers have access and agency like never before. For the retailer, that means that customers are able to interact with businesses and buy products in a way that is flexible […]
Pop-up stores have been around for years. You have probably seen a temporary Halloween costume store or Holiday gift stores which temporarily locate in an empty kiosk or retail location. However, recently Target has been in the news for their successful Bullseye...
Read ArticleWith the influx of e-commerce, and the way that it distances the retailer from the customer, packaging matters. While your website serves as the first-impression, your packaging will act as the lasting impression. It’s what your customer is left with, and it...
Read ArticleSynchrony Financial is a trusted consumer financial services provider with over 80 years under their belt. They’ve just released The Synchrony Trend Spotter – The Latest in Retail and Consumer Marketing; the report outlines the things that consumers value...
Read ArticleA recent study shows that nearly two-thirds of adults in the U.S. use social media. Retailers, from large multi-nationals to small regional shops, utilize sites like Facebook, Instagram, and Pinterest to promote their brands. These sites not only allow retailers to...
Read ArticleIn a world where e-commerce has a larger presence than ever before, the way in which retailers approach their packaging is more important than it ever has been. It’s important to give your online customers the same feeling and treatment they would receive if...
Read ArticleOne of the most recent trends in the retail world is the implementation of chip-embedded credit cards. Those credit cards were developed and are being employed all in the name of safety. Safety is, absolutely, a top priority, especially with large-scale security...
Read ArticleWith the increase in competition from online retailers, brick and mortar establishments are learning to think outside the box in order to grab their customer’s attention. What is one form of brick and mortar that many argue will never go away? The food &...
Read ArticleMillennials, aptly named because the majority of this population reached adulthood around the year 2000, represent 25% of the American population and possess more than $200 billion in purchasing power annually. Retailers are looking for way to attract this...
Read ArticleSuccess in e-commerce has come naturally to many small and large retailers. However, such success seems to be forever evading one of the top retailers in America, Wal-Mart. The store’s online retail sales growth has been dropping steadily since the beginning of...
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