Small (Business) Data: How to Use It!

Many small and mid-size businesses, particularly retailers, are tapping into customer histories and using social media reports to discover buying trends when planning their holiday marketing strategy. Although the term “big data” might...

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Small Business Advice: How to Survive Black Friday

Black Friday is just around the corner! With a growing emphasis on supporting local businesses and “Small Business Saturday,” modest-sized shops, stores, and restaurants not only need to be prepared for increased sales on November 27, but they need to get...

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Innovative Marketing Tips for Small Retailers

Guerrilla Marketing: noun; innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product. By its very definition, guerrilla marketing techniques lend themselves well to creative and motivated small...

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Holiday Tech Tips for Small Businesses

Retail sales are expected to hit record highs this holiday season. Since a large number of these sales will take place online, it is important for retailers to be prepared for any issues that might arise this holiday season. Read on to learn three tips for...

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Lessons From the Top Five Brand Revivals

Owning a small business is one of the most fulfilling choices you can make in your life. But what can you do if your business isn’t living up to your expectations? The following five brands can be inspirational if you find your own business needs a re-brand or...

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Why Your Small Business Should Be On Instagram

You’re always looking for new ways to market your small business. With the power of social media, you can get your products in front of your potential customers easier than ever. Sure, Facebook and Twitter have been big contenders for years—but Instagram...

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