The importance of packaging in the beauty industry
Beauty is a luxury. Let’s face it, a flattering everyday haircut and basic make-up routine will suffice for work or most any other practical situation. Beyond those basics, people frequent spas, salons and cosmetic counters not because they need the services or...
Leveraging the “Unpackaging” Social Media Trend For Your Business
Keeping tabs on social media is always a good idea for e-commerce retailers looking for unique opportunities to leverage a trend, or even to find answers for why a previously reliable practice isn’t being received as well anymore. “Unboxing” videos,...
What is Retailtainment and Why is it Important?
Brick and mortar shops are suffering. Sales are decreasing and more people are shopping online because they don’t have to wait in lines or dodge huge crowds of people. Retailtainment is a new marketing strategy that uses emotion, sounds, and promotions to get...
Four Benefits of Company Swag
While “swag” is a newer term, the concept of presenting potential customers with company-related merchandise isn’t a new one. It is, however, a woefully underutilized method of community outreach. We like to think of company swag as a vast untapped...