End of Summer Color Trends

End of Summer Color Trends

Well thought out packaging can make the difference between making a sale and potential customers walking by your store without taking a second glance. Customers want to feel like they are getting a good deal and are being pampered at the same time. Instead of using a...
Boosting Sales at Boutique Bakeries

Boosting Sales at Boutique Bakeries

Some of the best things in life come in small packages and finding the right packaging supplies for your baked goods will enhance sales and showcase how special the products inside really are. “Cupcakeries” and boutique bakeries are on trend and can be...
How is Eco-Friendly Packaging Used in the Marketplace?

How is Eco-Friendly Packaging Used in the Marketplace?

In 2017, small businesses are focusing more on the customer’s experience as they continue to see the impact that customers have on their business’s success. Customer service is certainly a top priority for small businesses, which is why business owners are...
The importance of packaging in the beauty industry

The importance of packaging in the beauty industry

Beauty is a luxury. Let’s face it, a flattering everyday haircut and basic make-up routine will suffice for work or most any other practical situation. Beyond those basics, people frequent spas, salons and cosmetic counters not because they need the services or...
What is Retailtainment and Why is it Important?

What is Retailtainment and Why is it Important?

Brick and mortar shops are suffering. Sales are decreasing and more people are shopping online because they don’t have to wait in lines or dodge huge crowds of people. Retailtainment is a new marketing strategy that uses emotion, sounds, and promotions to get...